ABOUT NO TWO FISH
Three decades inside the world’s most competitive brands. Applied to yours.
No Two Fish is founder-led by David Fish: strategist, operator, author and aviator. This page is why that matters to your growth.
years building growth
continents served
enterprise clients
in transactions
THE EXPERIENCE
I have sat on every side of the table you are at.
I have spent thirty years building growth, from brand manager to chief strategy officer to managing director, across Europe, the US, Asia and Australia. I have led the strategy function of major international agency groups, advised executive teams and boards on nine-figure growth decisions, and run the kind of function most consultants only present to: a sixty-person team accountable for around two hundred million dollars of annual marketing investment inside one of the world’s most regulated industries. That mix matters. I have owned the budget, hired the agencies, sat through the pitches and answered to the board for the results. So when No Two Fish builds a strategy, a pipeline engine or a capability program, it is built by someone who has been accountable for whether these things actually work.
THE EXPERIENCE
I have sat on every side of the table you are at.
I have spent thirty years building growth, from brand manager to chief strategy officer to managing director, across Europe, the US, Asia and Australia. I have led the strategy function of major international agency groups, advised executive teams and boards on nine-figure growth decisions, and run the kind of function most consultants only present to: a sixty-person team accountable for around two hundred million dollars of annual marketing investment inside one of the world’s most regulated industries. That mix matters. I have owned the budget, hired the agencies, sat through the pitches and answered to the board for the results. So when No Two Fish builds a strategy, a pipeline engine or a capability program, it is built by someone who has been accountable for whether these things actually work.
THE EXPERIENCE
I have sat on every side of the table you are at.
I have spent thirty years building growth, from brand manager to chief strategy officer to managing director, across Europe, the US, Asia and Australia. I have led the strategy function of major international agency groups, advised executive teams and boards on nine-figure growth decisions, and run the kind of function most consultants only present to: a sixty-person team accountable for around two hundred million dollars of annual marketing investment inside one of the world’s most regulated industries. That mix matters. I have owned the budget, hired the agencies, sat through the pitches and answered to the board for the results. So when No Two Fish builds a strategy, a pipeline engine or a capability program, it is built by someone who has been accountable for whether these things actually work.
THE PRACTICE
Founder-led, deliberately.
I founded No Two Fish to do the work I think matters most: helping ambitious companies find where they can win, building what it takes to get there, and leaving the capability behind. Since then the practice has served more than twenty-five enterprise clients across four continents, from global SaaS leaders to listed innovators and long-established market leaders, from strategy through to execution. Along the way I wrote What It Takes to Create Winning Presentations, on the craft of making complex commercial arguments land, and I teach as a faculty member at a business school for experts building practices of their own. Teaching is not a sideline. Transferring capability is the product.
THE PRACTICE
Founder-led, deliberately.
I founded No Two Fish to do the work I think matters most: helping ambitious companies find where they can win, building what it takes to get there, and leaving the capability behind. Since then the practice has served more than twenty-five enterprise clients across four continents, from global SaaS leaders to listed innovators and long-established market leaders, from strategy through to execution. Along the way I wrote What It Takes to Create Winning Presentations, on the craft of making complex commercial arguments land, and I teach as a faculty member at a business school for experts building practices of their own. Teaching is not a sideline. Transferring capability is the product.
THE PRACTICE
Founder-led, deliberately.
I founded No Two Fish to do the work I think matters most: helping ambitious companies find where they can win, building what it takes to get there, and leaving the capability behind. Since then the practice has served more than twenty-five enterprise clients across four continents, from global SaaS leaders to listed innovators and long-established market leaders, from strategy through to execution. Along the way I wrote What It Takes to Create Winning Presentations, on the craft of making complex commercial arguments land, and I teach as a faculty member at a business school for experts building practices of their own. Teaching is not a sideline. Transferring capability is the product.
THE AVIATOR
And yes, the flying.
I am a licensed pilot. Before boardrooms there were cockpits: chief pilot of a commercial balloon operation, then competition aerobatics, and a world record along the way. Aviation teaches you that preparation beats bravado, that checklists exist because confidence is not a system, and that the moment you stop respecting the fundamentals is the moment they stop working for you. Clients tend to notice the same habits in how I build.
THE AVIATOR
And yes, the flying.
I am a licensed pilot. Before boardrooms there were cockpits: chief pilot of a commercial balloon operation, then competition aerobatics, and a world record along the way. Aviation teaches you that preparation beats bravado, that checklists exist because confidence is not a system, and that the moment you stop respecting the fundamentals is the moment they stop working for you. Clients tend to notice the same habits in how I build.
THE AVIATOR
And yes, the flying.
I am a licensed pilot. Before boardrooms there were cockpits: chief pilot of a commercial balloon operation, then competition aerobatics, and a world record along the way. Aviation teaches you that preparation beats bravado, that checklists exist because confidence is not a system, and that the moment you stop respecting the fundamentals is the moment they stop working for you. Clients tend to notice the same habits in how I build.
THE NAME
Why No Two Fish.
Because no two businesses are the same, and the name is a promise about the method. Nothing off the shelf. Everything designed for the business in front of us, built inside it, and left behind when the job is done.
THE NAME
Why No Two Fish.
Because no two businesses are the same, and the name is a promise about the method. Nothing off the shelf. Everything designed for the business in front of us, built inside it, and left behind when the job is done.
THE NAME
Why No Two Fish.
Because no two businesses are the same, and the name is a promise about the method. Nothing off the shelf. Everything designed for the business in front of us, built inside it, and left behind when the job is done.
IN THE ROOM, NOT ON THE SIDELINES
Strategy lands when the people responsible for the result can see themselves running it.
IN THE ROOM, NOT ON THE SIDELINES
Strategy lands when the people responsible for the result can see themselves running it.
IN THE ROOM, NOT ON THE SIDELINES
Strategy lands when the people responsible for the result can see themselves running it.
FAQ
All You Need to Know
What makes this approach different?
What does "capability that stays when we leave" actually mean?
Are we the right size or stage for No Two Fish?
Do we need all three services, or can we start with one?
Who will actually do the work?
We are not in your time zone. Does that matter?
How do you price the work?
We are behind on AI. Is that a problem?
Don’t find the answer? We can help.
FAQ
All You Need to Know
What makes this approach different?
What does "capability that stays when we leave" actually mean?
Are we the right size or stage for No Two Fish?
Do we need all three services, or can we start with one?
Who will actually do the work?
We are not in your time zone. Does that matter?
How do you price the work?
We are behind on AI. Is that a problem?
Don’t find the answer? We can help.
FAQ
All You Need to Know
What makes this approach different?
What does "capability that stays when we leave" actually mean?
Are we the right size or stage for No Two Fish?
Do we need all three services, or can we start with one?
Who will actually do the work?
We are not in your time zone. Does that matter?
How do you price the work?
We are behind on AI. Is that a problem?
Don’t find the answer? We can help.
YOUR ROUTE, NOT A TEMPLATE
If your business has somewhere to be, let’s talk about the route.
YOUR ROUTE, NOT A TEMPLATE
If your business has somewhere to be, let’s talk about the route.
YOUR ROUTE, NOT A TEMPLATE